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Best Booths of Fincon 2013

3 May, 2011



Last week we had the pleasure of attending one of our fav conferences The Financial Blogger Conference, better known as FinCon. Its a personal finance blogger meetup founded by PT Money where money meets media. We reconnected with some old friends and met new ones. Overall it was a bunch of fun.

But enough about that. Were here to talk about booths, and were here to talk about top notch SWAG.

This year, our SWAG came courtesy of the booths from the FinCon expo hall. There was a decent variety of companies on display, and many of them stood out with some truly impressive layouts and gifts. But before we jump into our top picks, lets break down our scoring rubric.

Were all about SCIENCE here at Bargaineering, so we judged booths on the follow categories:

Ok, so now you have an idea of our (totally FUBAR) grading method, lets get down to the booths.

I like these guys. Their booth was in a prime locale, right at the beginning of the aisle, which is hard to beat. And cmon, look at all that color! It works well with the brand, Its coordinated well and just seems like a pleasing place to be. The young lady stationed at the booth when I dropped by was helpful, unobtrusive and allowed me to stroll around and admire the booth while just hitting me with some light conversation.

And then theres the candy.You cant really go wrong with candy. And they had little boxes for you to scoop as much as your hands could carry. They kept with the theme throughout the candy, which is just a nice touch. A small downside is that the containers didnt seem like theyd hold up well in a bag filled with other crap I actually decided not to gamble on that myself. But thats nitpicking. Nice design. Friendly people. Good locale. And Candy. Win.

Ill start off by saying this pic doesnt do the booth justice. I grabbed this pic on the last day, so youll just have to use your imagination. It was colorful and fit the theme and brand of Ally perfectly. They had monitors with live Twitter feeds, they were recording Vines for their #6SecondFinance campaign it was a high tech affair, and done well. Now where they hit the daily double is with SWAG.

They came prepared with usability and yumibility. Making a return from last year are their utterly adorable and scrumptious Ally Oreos. I think these are individually-wrapped parcels of crack-cocaine Its impossible to have just one. And any more than 5 will require an overnight stay at the local hospital, but its totally worth it. Secondly we have their portable USB chargers. These things will help in a pinch if one of your mobile devices runs out of juice ingenious at a techie/blog convention.

Bankrate keeps it professional no need to be overly flashy here.We get a spic-and-span layout and design, with the goodies being the highlight of the display. Bankrate also had some prime real estate, right up front, off the busiest isle.

SWAG-wise we get a decent mash of extreme usability (high-quality coffee mugs with a nice leatherette sleeve) to something more funky (Bankrate-branded wine openers!). This is just a good overall blend of fun and function. They were also running their so bad its good #LOLFinance campaign from here. Check it out. Its gold.

To top if off, the booth peeps were helpful and knowledgeable (full disclose: Brandon and Claes were stationed at this booth to help out). Now, Ill add that Im not sure how easy it will be to sneak the wine openers through airport security, but if anything that just makes the idea of corporate-branded wine-openers even more awesome.

And the winner is

Just look at this friggin booth. Take a second to process how much stuff weve got going on here. Theres a lounge, theres a life-size JENGA tower, weve got a variety of snacks from water, chips to a FREEZER FULL OF FROZEN TREATS. Weve got stress pigs, eyeglass cloths, and, probably coolest of all, phone charging stations.

Seriously, you cant beat this. Its impossible. All theyre missing is DAFT PUNK manning a DJ booth full time. Everything is covered here, and it all works. After a full day of Finconning those couches are the most inviting place on earth. And I almost forgot to mention the people. So nice! So cheery! And with all of that, they somehow managed to squeeze in a couple Chase brochures in case you were interested.

Stellar job, guys, top to bottom.

And here we have guys offering shots of Jameson. I mean, what else do I need to say.

They also have wristbands, because, yknow: wristbands. But yea, shots of Jameson. And you can keep the glass. Had to mention these dudes. Nice guys. Cheers.

So there you have it. All around it was a very well put together event. All of the vendors were impressive and the people were fantastic. If youve never been to FinCon, go. Its great. Youll never find a more tight-knit, fun-loving bunch of folks.

Congrats to all the booths. We truly enjoyed ourselves and absolutely hoarded so much SWAG.*

til next year.

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by Ethan Leak



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